I combine software, data, and media to ship products and clear stories.
Freelance videography and media since 2020, filming brand content, sports coverage, and promotional pieces for local businesses.Focused on cinematic storytelling, client relationships, and repeat work to scale.
Studied at the University of Sheffield. Dissertation (Barbell AI): real-time bar speed from lift video for objective calls, feeding future work with Stance Fitness.Built full-stack projects and Python/Java tools, while filming student sport events.
Pulled production data to analyse algorithm performance, built evaluation tools to compare versions against ground truth (e.g., linear encoder), and filmed brand content for Stance.Visit Stance Fitness
Sharpening software and data science skills at Stance Fitness and on side builds to ship smarter products and tools while growing a media business through client storytelling.
Whether it's a dataset or a video edit, I strip away the non-essential to let the core message shine.
Rapid iteration doesn't mean cutting corners. I build fast, but I build with craftsmanship.
Consistency, discipline, and continuous improvement. The work is never done; it just gets better.